At digital product stores, high unit price and insufficient product details are always big barriers for on-site shopping.

Electronic Shelf Label (ESL) is such a progressive step for shop owners to display and demonstrate plenty of specifications within seconds. And it's so much convenient for customers to choose and buy from similar models of different functionality.

It will be a pleasant journey for customers when they can acquire enough product details and hidden benefits through ESLs, and confirm what they really need in a shortened buying process.