Manufacturer of Freezer Tags - E-Ink NFC Digital Price Tag Supplier – Zkong

Zkong has been in the retail industry for over 14 years. We are extremely proud to represent one of China’s leading electronic shelf labelling manufacturers

ESL’s (Electronic Shelf Labels, also known as digital price tags/ elabels/ etags or E-paper displays) are essentially a high-tech ditigal alternative to the traditional adhesive printed shelf talker paper labels used by supermarkets and other mass retail stores, where they display pricing and also certain other information on LCD/E-Ink Graphic modules.

Electronic price labels make sure that the right price appears on the right product with the right information. Changes in price are controlled automatically over an interface to the ERP system, special promotional prices are rolled out temporarily and automatically reset after the promotion has come to an end.

Consistent online and offline prices are an important factor in the seamless customer journey. Central management of prices creates reliable data congruence between the online store, cash register and shelf, and by doing so reduces the number of purchase cancellations of customers who always have their eye on the online price.

Services and features that customers are familiar with from e-commerce can be transferred to the POS by connecting them to external systems (online store, ERP system, social media feed, etc.). Via QR code, customers get to see additional product information, test videos or online reviews. Recommendations by other customers and even staff members can be shown directly on the label.

Similarly, e-commerce and ERP systems provide data on the competition or on stock levels. Properly networked, this data provide information for automated price adjustments. Constantly changing online offers are registered within seconds and are transferred dynamically to the point of sale. Retailers continue to remain competitive.