Fresh Mart is a 24-hour convenience store under the CP Group, designed to be a one-stop shopping destination for the community, specializing in fresh, safe and healthy food and ingredients, also offering one-hour delivery service within a specific area of the shop.
Fresh Mart, with a single shop area of approximately 1,000 square meters, has a high-end shop design, mainly in bright yellow with a Southeast Asian style. The product category accommodates more than 1,000 SKUs, with 30-40% being CZG’s own branded products: including fresh and frozen food, the shop also offers freshly brewed coffee, raw meat, vegetables and fruits. The shop also has kitchenware and daily necessities such as condiments and spatulas as close to the community. While meeting the needs of community consumption, the store also takes into account business needs by offering ready-to-eat items for the surrounding office community. The advantage of Fresh Mart is that the number of fruits and frozen products exceeds that of the Family Mart, and many of the meat and egg products come from CP Foods, so the quality is guaranteed.
Focusing on the weak points of the fresh produce industry and finding ways to break out
The quality of fresh produce is affected by time, weather and temperature, and prices fluctuate frequently. Traditional paper price labels make the entire operation complex, and the demand for fresh produce preservation is also increasing, resulting in new performance standards for price labels such as waterproof, wear-resistant and low-temperature. At the same time, consumers are highly concerned about the safety of fresh food, and it is imperative to create a traceability function for goods.
Digital transformation of retail enterprises is a major trend
At present, ZKONG has launched electronic shelf labels for more than ten Fresh Mart shops in Beijing, which efficiently responds to the demand for high-frequency daily price changes in the fresh food area, improves fresh food operation efficiency through digital management, helps shops complete their promotion strategies, and helps Fresh Mart open a new retail era. Through the creation of digital shops, the company solves problems in product, site and personnel management and data, helping to reduce shop losses, improve efficiency and enhance brand competitiveness.
ZKONG to help retail enterprises digital transformation
→Fast, one click operation for batch price change
The pricing of fresh food will be adjusted according to various. Merchants only need to enter the day’s price list into the cloud management back office to complete the batch price change in one click.
→ Intelligent, no manual labor required
“Promotions” and “limited time discounts” are essential means of attracting customers for business operations. By playing different contents at regular intervals through our ZKONG system, the content and page switch time can be preset to complete the instantaneous on-site switching of information on a large number of products.
→ Flexible, real-time operation from handheld terminals
For a small number of products that require temporary price changes, merchants can use their handheld PDAs to make changes in real time, in addition to changing prices in the background.
→ Exclusive customization, enriching corporate brand attributes
ZKONG also provides customized and exclusive services. Wooden and beige price tags are customized according to the color of the shop decoration; the screen-printed “Fresh Mart” logo on the price tag shell enriches the brand attributes and helps to enhance the overall image of the shop and the brand.
Post time: May-11-2021