Hou Yi, born in 1964, CEO of Hema (China) Co., Ltd., founder of Hema Fresh, is a senior economist. He has won the title of “Shanghai Business Excellent Entrepreneur”, “China Business Brand Innovation Talent Award”, “China Chain Industry Achievement Award” and so on.
Looking back at the development of Hema, we cannot do without the innovation system of Shanghai, which is the forefront of China’s reform and opening up, as well as the soil of the experimental field of Pudong New Area. In the past five years, taking the train of innovation, reform, development and opening up, I seized the opportunity to establish Hema and obtained the first food operation license of “Internet + Fresh Supermarket Experience Store” in China under the policy dividend of Pudong New Area. In my opinion, the birth and development of Hema is largely attributed to the new development dividend released by Shanghai at a new height of opening up, which enables Hema to rewrite the business logic of O2O and restructure the industrial ecology of fresh food.
With more than 30 years of experience in informatization, modern logistics, retail and e-commerce accumulated in my career, I am committed to the research and innovation of the development of new retail industry. This has also made Hema regarded as the benchmark of new retail in the industry, leading the transformation of the global retail industry.
Although I have been awarded many awards, I still stick to my original aspiration and constantly optimize the commodity structure of retail and catering to meet the needs of consumers for a better life. For example, in terms of improving operational efficiency, the company pioneered the “hang chain” system and the “Retech” retail digital solution; Initiate the “new zero-supply relationship” and promote the reform of the traditional trading system; Help rural revitalization, to create a new agricultural model of “Hema Village”; Innovate life scenario-oriented solutions, extend the Hema MINI and other consumer formats, and become an explorer of the industry.
Fortunately, ZKONG is the main ESL supplier of HEMA FRESH. Liberate staff from traditional paper price tagging, ESL make the price management easier. As there is a great number of branches over the whole country, multi-store management is difficult, ESL cloud based solution can help admistritors out from this problem.
Contact us to refer to HEMA’s ESL journey!
Post time: Jul-02-2021