Gautham Vadakkepatt, director of the Center for Retail Transformation at George Mason University, predicted that retailers will hasten their adoption of automation technology to manage tasks not only in the backroom and warehouses but also in customer-facing areas of stores.
From the digital shopping experience to the disruption of global supply chains to a never-ending pandemic, there is one thing retailers can count on: People will always shop.
Whether you like it or hate it, everyday items need to be purchased.
Some people—including your sweetheart—have always considered shopping to be an enjoyable activity. Part art, part sport, and I found that Marilyn Monroe said it best: “Happiness is not about money, it’s about shopping.”
While many believe the pandemic will be the end of brick-and-mortar stores as we know it, two years into the pandemic, retailers are still expanding brick-and-mortar stores.
Take Burlington, for example. As part of the Burlington 2.0 initiative, the company plans to focus on marketing messages, enhance merchandise and assortment capabilities, and expand the number of stores using the smaller 2.0 format.
As cited in Placer Lab’s Report on the Top 10 Retail Brands to Watch in 2022, these smaller stores (shrinking to 32,000 square feet) Meter). In 2021, that number is 42,000 square feet. Expected to reach $1 billion in 2019:
You know the saying “feel like a kid and a candy store”?
There’s a reason that phrase never becomes “happy like a kid staring at candy online.”
In-store shopping has advantages that e-commerce cannot possibly have.
For example, you get the joy of instant gratification (and the glam feel of a Sephora bag) and support from the store staff. Consumers are also less likely to have trouble returning products, as products can be seen, tested and tried on before purchasing.
Yes. Shpping is an experience engages all of your senses. Although E-commerce rises fast during pandemic, we can’t not say people don’t need in-store shopping anymore.
Post time: Apr-14-2022