According to the article published by David Thompson on itechpost, we can exlore why you should invest in electronic shelf labels as a retailer.
The electronic shelf labels use the e-ink to display the prices of different products using a computer database set. The trades have had difficulty changing the prices and making it easy for customers to know precisely what product costs. These are just some of the benefits that digitized price tags have helped businesses. If you are a business person and want to know why you should consider the electronic shelf label, you are in the right place.
1. Get Accurate Pricing
Most businesses lose customers if they fail to update the tags and system prices. When the prices of products don’t align with that in the system, the customers lose trust in you, which can ruin your reputation. To avoid this, consider having an electronic labeling system that allows you to display the prices as they are in the system. This ensures that customers don’t have to worry about tags having different prices, creating trust. As a trader, you get the opportunity to align the promotion prices and fix any errors in the pricing.
2. Improve the Shopping Experience
Most customers have expressed joy with the new price tags displayed on electronic shelf labels. They can shop without fear of price contradiction and can be able to see in case there is a price change. This is easy as customers can see the stock levels and know the limited products. This helps them even to make an informed decision on what to buy. The electronic display shelves can also display prices from competitors, which helps earn more customers’ trust.
3. It’s Economical
- Most people think that installing and maintaining the electronic shelf label is expensive. This is because the system saves you time and workforce that could otherwise be used to change prices and research other markets. The electronic shelf system makes changing prices and monitoring your stock easy too. When installing, they require minimal construction, and the installation and setup are not complicated. You can set it up with only a screwdriver, and the configuration is easy.
- The ESL operates on new WIFI networks, which makes it easy to trace. This ensures that your system will be safe and secure with minimum maintenance. The usage of the ESLs is simple and not complicated as most people presume. With this system, your employee doesn’t need to worry about the change in prices or monitoring the prices.
4. Influences shelf Edge
Most sales are made at the shelf edge as it helps to influence your customers. To attract customers at this point, you should ensure that the pricing is accurate. However, when there is an error in the pricing, it gets terrible, and the work to change is tedious. This is because as prices often change by the time you finish correcting the errors on your prices, you end up getting g other new prices. This work can disappoint both you and your loyal customers.
Using the electronic shelf label, you can be able to capture a lot of customers through the shelf edge. This is because you can be able to change prices and increase the promotions. This attracts more customers and enables you to track the promotions that work. You can also change and create offers while the customer is still standing on the shelf, prompting them to buy.
Don’t hesitate to install the electronic shelf labels for your business, as it has proven an increase sale by attracting more customers. You will also save on labor, and the time used to monitor prices can be used to grow your business.
Post time: Aug-12-2022