As the global expansion of brands accelerates, the importance and compliance of commercial design in product design, software UI, and visual information have become increasingly emphasized. ZKONG, rooted in the R&D of ESL (Electronic Shelf Labels) technology, continues to deepen its footprint in smart retail globally. With the opportunities and challenges in smart retail development becoming increasingly prominent, ZKONG will keep exploring the frontiers of new retail and new technology at the crossroads of commercial design and smart retail, enhancing brand awareness and industry competitiveness.
Recently, ZKONG reached a project cooperation agreement with Monotype, a global leader in font design, to incorporate the Arial font into its servers and software systems. This move will improve brand image consistency across global business operations, ensure customer experience, and guarantee the safety and compliance of visual content.
Focus on Compliance and Consumer Needs
As a technology-driven enterprise, we understand the importance of copyright compliance in commercial activities.
Through communication with customers worldwide and feedback on product display effects, we observed a preference for the Arial font among our customers. Thus, we emphasized the application of the Arial font in this collaboration, as it clearly conveys and presents customer information, enhancing the consumer experience.
“Monotype not only offers a rich selection of fonts, but its expertise in font design and copyright management is also impressive. This provides solid legal protection for our business operations, which is crucial to avoiding potential copyright risks,” said Zhong Kai, General Manager of ZKONG.
Through market research and industry exchanges, Monotype’s strong reputation frequently surfaced. Its design reputation and widespread application inspired confidence in ZKONG. Based on Monotype’s detailed case studies, industry recognition, extensive font library, and design resources, as well as customized technical support, ZKONG ultimately decided to establish a long-term partnership with Monotype.
Solution and Practical Application
ZKONG established a Server License copyright cooperation with Monotype for the Arial font. Its application primarily spans desktop workstations, software platforms, websites, and apps. Additionally, it can be installed on servers for remote dispatching.
As a classic sans-serif font, Arial’s smooth curves and design style make it particularly suitable for ESLs and related server software platforms.
Future Outlook and Collaboration
Based on future customer needs and brand strategy, ZKONG is considering introducing more high-quality fonts and even developing more recognizable custom fonts for the brand. This will expand font applications in product IDs, offline advertisements, and design materials.
With rapid advancements in AI, big data, and other technologies, ESLs are no longer just display tools but also important carriers for seamless online and offline marketing.
The smart retail industry is increasingly emphasizing the design and functionality of ESLs, and the standardization of design material copyright is self-evident. Moreover, ZKONG carefully considers readability, aesthetics, and compatibility with modern technology when selecting fonts. ZKONG is committed to continuous innovation in this field. Through its partnership with Monotype, ZKONG will continue to expand the application of ESLs and other smart hardware, ensuring product competitiveness and optimizing customer experience.
Post time: May-15-2024